The Biggest Cheer

Copywriter:
Amilcar Silarsah
Activation
2022
Starting point:

BeReal is the latest, freshest social media app. 
On BeReal, you don’t react with emojis… but with photos of your reaction in real-time.
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Heineken® Silver is new, extra-refreshing and premium lager which is brewed at -1°C for a crisp flavour and subtle finish.

Idea:

Heineken uses BeReal’s RealMojis to create the biggest beer cheering loop ever.

Heineken invites people to make the biggest cheer:
Post 2 Heineken bottles cheering using back & front camera. Invite people to react with RealMojis of Heineken bottles/cans. Make the biggest cheer ever within 24-hour. Share your profile link with Heineken so that we check. Every participant in the biggest cheer wins a free pack of Heineken Silver. 

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This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.