BeReal is the latest, freshest social media app.
On BeReal, you don’t react with emojis… but with photos of your reaction in real-time.
Heineken® Silver is new, extra-refreshing and premium lager which is brewed at -1°C for a crisp flavour and subtle finish.
Heineken uses BeReal’s RealMojis to create the biggest beer cheering loop ever.
Heineken invites people to make the biggest cheer:
Post 2 Heineken bottles cheering using back & front camera. Invite people to react with RealMojis of Heineken bottles/cans. Make the biggest cheer ever within 24-hour. Share your profile link with Heineken so that we check. Every participant in the biggest cheer wins a free pack of Heineken Silver.