There’s a lot of misconception around Nespresso as a brand and its products such as: capsules and coffee machines create a mount of waste and are not recyclable. We developed this signature and format to communicate on their tangible actions and commitment to coffee quality and sustainability. The myth-busting campaign comes to life in print, OOH and social. At Nespresso, doing goes without saying, doing is everything.Agencies: McCann Paris x McCann NY / Client: Nespresso / ECD: Sebastien Boutebel / Art Directors: Pierre Jungers, Maud Giraudin & Christelle Berté / Copywriter: Farah El Feghali
Create a campaign to show the diversity of non-English shows by using the user-generated keyword, #hashtag when they looking for new shows based on the show they've already seen.