Doing is Everything

Nespresso

OOH/Social Media

2022

Context:

There’s a lot of misconception around Nespresso as a brand and its products such as: capsules and coffee machines create a mount of waste and are not recyclable. We developed this signature and format to communicate on their tangible actions and commitment to coffee quality and sustainability. The myth-busting campaign comes to life in print, OOH and social. At Nespresso, doing goes without saying, doing is everything.
‍Agencies: McCann Paris x McCann NY / Client: Nespresso / ECD: Sebastien Boutebel / Art Directors: Pierre Jungers, Maud Giraudin & Christelle Berté / Copywriter: Farah El Feghali

What I've done:

This campaign have already launched since 2020.
In my first internship at McCann, I had a chance to work with François Charles and Edouard Rech as a team to develop this concept and generate new ideas for up coming proof points of the campaign in 2022.

Some Instgram posts from previous campaign which already aired.

These below what I worked with team and came up with.

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This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.