There’s a lot of misconception around Nespresso as a brand and its products such as: capsules and coffee machines create a mount of waste and are not recyclable. We developed this signature and format to communicate on their tangible actions and commitment to coffee quality and sustainability. The myth-busting campaign comes to life in print, OOH and social. At Nespresso, doing goes without saying, doing is everything.
Agencies: McCann Paris x McCann NY / Client: Nespresso / ECD: Sebastien Boutebel / Art Directors: Pierre Jungers, Maud Giraudin & Christelle Berté / Copywriter: Farah El Feghali
This campaign have already launched since 2020.
In my first internship at McCann, I had a chance to work with François Charles and Edouard Rech as a team to develop this concept and generate new ideas for up coming proof points of the campaign in 2022.