HELL4HELL

Copywriter:
Riona S Roy
Rafter Maguiat

Integrated

2023

Starting point:

Players still let out hell when they put their whole spirit into gaming. But despite the diabolical reactions, the newest generation of gamers have never gotten a true taste of hell.

Idea:

Activision Blizzard goes full evil by being the first to reward ‘these’ damned moments. They hijack Gen-Z’s favourite games and takes players to Diablo IV’s underworld in real time—with just one word—HELL.

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This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.