Problem & insight
Many UK audiences find difficulty searching their matching shows on Netflix while they haven't explored non-English shows which could fit their taste.
People keep watching shows from the same genre or the show they feel relatable based on what they've already seen.
Create a campaign to show the diversity of non-English shows by using the user-generated keyword, #hashtag when they looking for new shows based on the show they've already seen.
This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.