Sky boasts a huge library of shows. But with more stuff to watch, people tend to just binge and become couch potatoes. This leads to health issues
Insight: TV fans are never satisfied with what they watch. After they finish an episode or a full season, they want more—entire lores, backstories, answers to their theories, and anything related to their favorite shows.
Walking is one of the easiest but most effective physical activities. What if we gamify it for the fans? We launch SkyWalking, a new Sky app feature that lets you unlock exclusive content the more you walk.As you earn more steps, you get access to more cool stuff, like backstories, spin-off episodes, podcasts, interviews, and Q&As. You can even request specific content once you become the top SkyStepper.