The Night Service

Copywriter:
Amilcar Silarsah
Integrated
2022
Starting point:

Drunk people can’t catch the cab because many drivers avoid picking up messy customers.

Idea:

Uber encourage drivers to pick up drunk customers at selected area to reduce traffic accident by rewards drivers cleaning service.

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.