Operation food fight

Copywriter:
Christian Oehlert
Integrated
2022
Problem:

The arguments surrounding food have turned into a destructive war of ideology.

Idea:

We fight fire with fire. Create a stunt-driven campaign modeled around propaganda tactics from the Second World War, that gets people to stand up for fast food, and reconsider it as something they can work into a healthy diet.
Don't Let Food Fascists Win.
Fight For The Food You Love.

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This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.