MOVE THE TONGUE

Skittles

Design

2021

Insight:

Skittles not only famous for their unique and colorful appearance but also their history of funny and memorable ads. Throughout their history, they have managed to stand out among other candies in large part because of their catchy and playful tagline: Taste the rainbow.

Solution:

Play with the tagline: "Taste the rainbow". At first glance it doesn't seem to make sense, but using posters, we show what happens when you taste the rainbow. The taste could make your tongue become exciting and want to make some movements.

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.