Let's play a game

Playing card
Typography
& Layout design
2021
Insight:

Chobani is well-known for its natural ingredients. And the organic lover will never understand and accept the existence of artificial foods.

Idea:

Creating the context where people feel shocked and react absurdly, when they see the artificial or non-natural stuff. Their reaction would be dramatized as if they could not understand why artificial things existed, nothing makes sense. And the reason behind that would be… Without Chobani, nothing makes sense.

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This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.